Shuttercraft: Matt Blewett
Matt is ‘covering’ Gloucestershire!
Matt Blewett owns the Shuttercraft franchise in Gloucestershire and offers a regional service installing high quality window shutters and blinds. As part of the shuttercraft franchise network Matt benefits from the support of the largest distributor of shutters in the
Matt has been trading since January 2012 and exceeded our financial projections by hitting his year 1 revenue target at month 9! With his second year of trading firmly under way, Matt is seeing the repeat and recommendation business really come through and is already showing signs of another outstanding year.
Shuttercraft signed Matt up to Checkatrade as part of the overall marketing plan too.
“From the outset Shuttercraft made me feel like a member of the franchise team, giving me the confidence in both the product and the operations, and have helped me to launch a professional service within my franchise territory of Gloucestershire.
My regional website shuttercraft-gloucestershire.co.uk was up and running almost immediately I arrived at my induction as Matt Blewett and left as shuttercraft Gloucestershire, with a fully sign written van, branded clothing, Blackberry and stationery, as well as all the professional sales tools I could possibly need.
My website ranks No1 on Google for ‘shutters Gloucestershire’, ’shutters Cheltenham’, and ’shutters Gloucester’ and I am delighted with the quality of the leads coming in. I have a monthly meeting with the Shuttercraft marketing team where we revise the strategy after measuring the effectiveness of our current activities. I enjoy the meetings, they are friendly and informal but very effective.
My account manager has helped me develop the territory by finding partners to display the shutters and generate more leads. It’s obviously my hard work but having a guiding hand makes all the difference.
I would never have believed that after just nine months I would be smashing my targets. The Shuttercraft team is fantastic; my family and I feel incredibly positive about the future. All that hard work is paying off - it’s a great feeling."
Shuttercraft Gloucestershire retails only the highest quality products and work closely with the S:CRAFT brand of made-to-measure shutters and wood slat venetian blinds, to ensure a fully up-to-date range of products and colours is always available.
As a shuttercraft franchise owner your role is to effectively manage the business on a day to day basis. This includes the sales promotion and business development; quoting for new work; surveying and installing the shuttercraft product range; building relationships with clients, to encourage repeat business; and growing the franchise, eventually recruiting and training new staff.
To succeed with shuttercraft you need an eye for detail and a passion for excellent service. You must be a people person with good empathy towards clients as well as having the inherent potential to become a quality craftsman. Additional skills such as training, sales or marketing would also be an asset but shuttercraft have all the expertise in house to provide franchisees with the support they need.